WaiTech will now be in charge of Motorola Audio’s expanding Personal Audio and Home Audio categories’ innovation, design, marketing, and sales. The cooperation, which has been going on for more than ten years, is now extended to encompass the licensing of nursery and personal audio equipment. With the goal of increasing the product line and improving the quality, usability, and audio performance of both Personal and Home Audio products, this partnership will draw on the experience, passion, and talents of both businesses to improve design and innovation in the audio market.
“Being given responsibility for the Motorola brand’s Home Audio category of goods is something we value highly. We are aware of the power the brand offers having been a licensee of other Motorola categories “says Malcolm Paton, WaiTech’s executive director. “The quality and ingenuity of Motorola are unrivaled, and our current cooperation has been quite successful. We eagerly anticipate how we will advance it by include Home Audio.”